To be innovative in the fitness market, you must first listen to your members' needs. Standing out in a saturated fitness economy is a tall order these days. Our longstanding customer Rick Mayo from Alloy saw a gap in the market. Their straightforward philosophy plays on this very ideation: “People who get personalized coaching get better results.”

At Alloy, they help their clients feel and look their best by providing a tailored customized service that is unique to them. To support this customized personal training experience Rick turned to a digital solution like ABC Trainerize to bring his vision to life. The results? Alloy has 52 franchises sold, with 10 currently operating and 20 more gyms to open by the end of 2022.

If you're interested in learning more, read the highlights of Alloy's story to discover how you can apply these principles in your own fitness business today.