When it comes to boutique fitness experiences, it’s not difficult to list out why someone might be drawn to them! Think about it: an increased level of personalization, a community experience, and feeling at home with the coaches and classmates. When you’re training in a small group setting, the instructor has more time to give you individual attention, and there’s often a social aspect to your workout. Unlike the traditional gym model, boutique fitness clients are a part of something that’s about more than exercise alone.

MUVFit Personal Training is a Nashville-based boutique personal training fitness center that offers one-on-one and small group personal training, as well as group fitness classes. Owner Daniel Meng founded MUVFit with the belief that everyone can benefit from the accountability of a coach and the support of a like-minded community. When the pandemic began, Daniel knew that he and his team needed to find a way to transfer that sense of accountability and community into an online setting.

In this case study, discover:

• how ABC Trainerize helped this boutique business pivot during the pandemic
• what adjustments MUVFit plans to make permanent
• and how a new fitness framework is evolving their business.
  
  

Read MUVFit's full story and see how you can do the same in your own business.