How MUVFit Used Trainerize to Engage Their Community During the Pandemic



When it comes to boutique fitness experiences, it’s not difficult to list out why someone might be drawn to them! Think about it: an increased level of personalization, a community experience, and feeling at home with the coaches and classmates. When you’re training in a small group setting, the instructor has more time to give you individual attention, and there’s often a social aspect to your workout. Unlike the traditional gym model, boutique fitness clients are a part of something that’s about more than exercise alone.

MUVFit Personal Training is a Nashville-based boutique personal training fitness center that offers one-on-one and small group personal training, as well as group fitness classes. Owner Daniel Meng founded MUVFit with the belief that everyone can benefit from the accountability of a coach and the support of a like-minded community. When the pandemic began, Daniel knew that he and his team needed to find a way to transfer that sense of accountability and community into an online setting.

In this case study, discover:

  • how ABC Trainerize helped this boutique business pivot during the pandemic
  • what adjustments MUVFit plans to make permanent
  • and how a new fitness framework is evolving their business.

Read MUVFit's full story and see how you can do the same in your own business. 


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