Fitness apps and mobile technology are the key to building stronger relationships with fitness club members and stimulating member retention. How do you leverage them? And as technology rapidly changes each year, how do you keep up with the digital wave without inflating your technology budget?

When you’re in the hiring process, it’s super-important to consider an applicant’s credentials and experience, but also consider the future fit. I have learned through many years in business that it’s essential to find someone who plans to be around for a while.

The big takeaway for fitness clubs is to make a large establishment feel like a tight-knit community to keep clients coming back and bringing everyone they know.

Your customers pay good money for your services, both in-person and online and appreciate the high level of personalization they receive. Why not treat them to a custom in-app experience, too?