Hybrid Delivery as the Dominant Coaching Model
The industry has moved past the debate of online vs. in-person coaching. 48% of trainers report hybrid as their primary delivery model.
AI as Both a Competitor and a Teammate
How 64% of coaches are using automation to handle backend logic while protecting the “Human Premium.”
The Rise of the Medicated Client
How GLP-1 medications are reshaping weight loss, and why “prescribing muscle” is the new mindset.
Fitness Is No Longer the Full Product
Clients now expect holistic coaching that supports mental health, recovery, and longevity.
Why Read This Report?
Get exclusive insights from real trainers using ABC Trainerize. See what’s changing, what’s working, and where the biggest opportunities lie for personal trainers in 2026 and beyond.
